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WHY Values framework

Everything you want to know about the WHY Values Framework and assessment.

Quadrant map of doing versus happening - retire the label, keep the polarity, gender is irrelevant

Why "Masculine" and "Feminine" Have Nothing to Do with Gender

One dimension of the framework was historically labelled with gendered words - a historical accident that invited a misreading. Jung described a polarity inside every psyche: the drive to act upon the world and the drive to receive it. A woman can be the most mastery-driven person in the room.

Four archetype figures on a quadrant map - I have to be the best; my group has to be the best; I have to enjoy my path; everyone should be cared for

The Warrior, the Architect, the Traveller, the Gardener

"I have to be the best." "My group has to be the best." "I have to enjoy my path." "Everyone should be cared for" - most readers recognise themselves by the second sentence. The four orientations trace to the hunter, the settler, the gatherer and the keeper of the camp.

Two-by-two quadrant map with Warrior, Architect, Traveller and Gardener - who is the 'we', and what does a good day feel like?

Two Questions That Explain Almost Anyone

Strip away the assessments and two questions do most of the work: where does the "we" end, and what does a good day feel like? The WHY Values framework runs on two dimensions - self-concept and value drive - because they are generative, not inventory.